Now travel planning and booking are among the most popular online activities. Let's just browse the facts.
•US$115 billion worth of travel products are sold worldwide online
•Online leisure/unmanaged business travel sales in the US, Europe and the Asia-Pacific region in 2005 (in billions and % increase vs. previous year)
–US: US$ 65.4 billion (25.5%)
–Europe: US$ 34.5 billion (49.0%)
–Asia Pacific: US$ 15.9 billion (31.4%)
•9 out of 10 consumers in the US used the web in the summer of 2005 to plan trips or purchase
Mon.itor.Us benchmarks aggregated reports which provides very useful information and the possibility to compare weekly reports for all hospitality related sites that are benchmarked. This week for example the Iceland tourism board site was available only 90.35%, Belguim Tourism Board was at 90.12% and the most popular tourism and travel media Travel and Leisure magazine had only 85.55% availability.
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